We started with ProTV, the leading media and entertainment group in Romania, and ended up reaching millions of people through the brands and shows we marketed and promoted. Since 2003, “free your mind” has been more than a slogan; it has been a way of life. We have crafted brand messages and stories that still captivate audiences today. We have coordinated integrated marketing and creative strategies, consolidating the group’s reputation as a leader.
Since 2015, the story of Zepelin Media has continued on its own, opening up to new perspectives: the development of branded content and editorial projects, corporate video production or live entertainment and events. However, in the background, we still rely on the essential lessons of marketing: the focus on objectives, target audience, and positioning, the emphasis on relevance, originality, and brand stories. We collaborate with the best professionals in the market, with whom we have worked throughout our careers: from studios to freelancers, we share the passion for film and communication with our partners, the “details mania”, the obsession for detail and the desire to innovate and explore new ways of crafting and communicating stories about people and brands.
If you have made it this far, we are delighted to meet you. And we hope to shape the world together by creating powerful and constructive stories, in line with our professional and human aspirations.
At the age of 19, I stepped into a television studio for the first time as a student, and I never left… this profession. I was fascinated by the whole ensemble: the lights, the cameras, the atmosphere, the synchronization of the team, the relationships between people and equipment, the harmonious blend of technical and human aspects – everything required to produce an accessible form of storytelling or spectacle.
I started as a video editor in my hometown Iași, and then I was transferred to ProTV Bucharest, where I continued my professional journey as a video producer, promo manager, and editing system coordinator. I am passionate about everything related to video production, both technically and artistically. And when I’m “accused” of having “an obsession for details”, I have just one thing to say: in video production, as in life, it’s the fine details that make the difference between monotony and expressiveness.
I “founded” my first newspaper together with my friend at the age of 12, at her father’s typewriter. It was called “On All Faces”, and we distributed it in the mailboxes of our friends. I invested my first serious piggy bank in a tape recorder and an electric typewriter. When my friend turned 18, I took the tape recorder to the streets of Cluj-Napoca, my hometown, to give her a unique gift: a vox populi material. When the time came to decide on a career path, I oscillated between journalism and theater. I chose the middle path and settled for Theater Studies at the Theatre and Film Academy in Bucharest. During my final year of university, my professors kept telling me that my path was television. They were proven right, despite my initial opposition.
My life and my heart were tied to ProTV (the leading media group in Romania) for 14 years – I started as a copywriter and grew to become the Marketing Director of ProTV. In 2018, I decided to embark on a journey that allowed me to dedicate my time to various other projects. I write about people; I create out of passion for the authenticity of emotions and the dramaturgy of thoughts. I have a “fixation” with coherence and relevance in communication, with consistency in branding, and with long-term strategy in marketing, applied beyond the impersonal numbers in Excel.
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