We shape the content of valuable ideas. Or we propose them.
There is a lot of mediocre content out there. Sometimes it is thrown at the audience with no regard to the value of production or the quality of the concept. After years of working in the broadcast industry, in which we have learnt to decipher the secrets of success, we believe that the biggest mistake is to look down on your audience, treating them with superiority or contempt.
We run away from clichés, tabloid subjects and superficiality. We love television for the syncretic spectacle it offers, combining elements from the dramatic, visual, and cinematic arts. We do not believe that the audience has distanced itself from television; rather, television has distanced itself from the audience by choosing simplistic formats and beaten paths. Therefore, we seek to diversify the media landscape with tv projects that bring together valuable people and original concepts.