• 00:30
  • 1 video
  • production and postproduction
March 2025
The Most Fragile Human Being

The Blondie Association

Social Campaigns

5 Years of Flights for Life

We were given the shortest brief: a box with the most fragile human being

We took on the most tender challenge: creating a spot that would simply tell the extraordinary story of the NGO BLONDIE

The result: an emotional unboxing or the proof that a story about our fragility can be told using just a box, a white table and a pair of hands

For 5 years, the Blondie Association has been taking care of the most fragile human being.

5 years, 263 medical flights to the sky and back for small and very small patients who cannot be treated in Romania. ✈️

BLONDIE is one of the most powerful stories of the pandemic, written day by day through the donations of people and companies determined to leave no one behind. A story about the flights of hope that we are happy to share and promote ✈️

Viorela Mihai
Viorela Mihai
Marketing and communication consultant, specialized in branding, creative strategies and content development. Passionate storyteller and interviewer, driven by the joy of meeting valuable people. Contributor to Republica.ro. Special Olympics …
Răzvan Mihai
Răzvan Mihai
Video producer with valuable expertise in television and media marketing, gained in landmark projects for the top commercial TV stations in Romania. Founder of Zepelin Media, driven by the …

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OUR SERVICES

TV Production

TV Production

  • Broadcasting creative services (innovative format development, pre-produced video assets)
  • The training and coordination of the production team
  • The creation of brand identity for media products
  • The production of launch campaigns for various multimedia projects
  • Branding and rebranding services for the broadcasting industry
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Branded Content

Branded Content

  • Concept proposals for traditional media or digital platforms (audio, video, editorial, interview series)
  • The development of creative advertising formats (based on the medium, business objectives, and target audience)
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•••
Corporate Video Production

Corporate Video Production

  • The development of concepts and formats for B2B or B2C image campaigns (video campaigns, editorials, interview series)
  • Creative and production services for content marketing products
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  • Video products for self-marketing purposes
•••
Marketing and Branding Campaigns

Marketing and Branding Campaigns

  • Naming and positioning services in the branding or rebranding process
  • The development of brand books and brand identities
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  • Follow-up campaigns
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Social Campaigns

Social Campaigns

  • Creative and video production services for CSR campaigns
  • The development of donation campaigns for NGOs
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  • The support of editorial campaigns
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Live Entertainment

Live Entertainment

  • Concept and script proposals
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